FOR IMMEDIATE RELEASE                                         October 9th, 2009

JPC& Co.
7353 McWhorter Place, Suite 200
Annandale, VA 22003

"The Face of the Game is Changing - The Game Plan Must be Changed"
JPC & Co. Partners with the Middle Atlantic Section of the PGA of America

Annandale, VA - JPC & Co. has created a new partnership with the Middle Atlantic Section of the PGA of America (MAPGA) giving their members special advertising services for a specified duration.

In taking on the MAPGA's marketing program, JPC & Co. developed a new slogan, "The Face of the Game is Changing-The Game Plan Must Be Changed". This slogan encompasses JPC's core vision, aiding modern companies in adapting their marketing strategies to pursue often overlooked, key consumer segments. It defines JPC and the MAPGA's mutual goals for the partnership: To build awareness for the MAPGA and broaden the organization's marketing strategies to take advantage of an untapped and rising market.

Says Jon Guhl, Assistant Executive Director of the MAPGA, "We are excited to partner with JPC & Co. to help our MAPGA Professionals open their golf courses to an emerging market. Whether they need additional green fees, memberships, or help generating new outings, JPC can help our professionals and our courses develop new sources of revenue."

Several years ago, Jill Park, President of JPC & Co. recognized golf rapidly increasing in popularity globally and began establishing a network within the golf industry.

JPC & Co. will assist their niche demographics to make it easier for them to create outings and tournaments. They have been asked for many years to put together numerous outings, but they believe now is the time to bridge the gap between courses and the multi-cultural market. With these outings, clubs will be able to reach over 20,000 tournament participants and significantly impact their traffic and revenue streams.

JPC & Co is an advertising and marketing company focusing on the multi-cultural market since 1979. Over the past 30 years, they have expanded into a full service advertising /marketing / PR firm imbedded into the multi-cultural market. For more information on JPC & Co., visit www.jpcnco.com

The Middle Atlantic Section of The PGA (MAPGA), located in Stafford, Virginia, is one of 41 Sections of The Professional Golfers' Association of America, headquartered in Palm Beach Gardens, Florida. The PGA of America, formed in 1916, has grown into the world's largest working sports organization with more than 28,000 members and apprentices. Its mission is to promote enjoyment and involvement in the game of golf and to contribute to the game's growth by providing services to PGA Professionals and the golf industry. The MAPGA has been a part of The PGA since 1925, and consists of over 1,100 members and apprentices in Maryland, Virginia, and the District of Columbia.